However, after all the enquiries the customer asks the adviser that had he been to London and experienced the same tourist adventures. On hearing this question the agent replied that he has never been to London but have booked and searched the important tourist adventures in and around London and his customers have enjoyed his planned tours and never complained.

Moreover, he has his connections with London based tourist agencies and is also signed up with most of the UK based organisations who provide useful information and he always take an informed decision when booking for his customers so his customers enjoy their time in London without any disruption.

The customer collects all the required information and takes a brochure with him that explains everything about his planned tour and the sites he will visit alongside hotels he will be staying and restaurants he will enjoy the food etc. he promises to call back after he has done his research.

Next thing this person does is that he visited another agency on a nearby high street and enquires about the same services and planned tour to London. He was amassed to find out when asked to the agent that this agent has not only experience in dealing with tourism for 10 years but also has visited London himself and met the people of other agencies who he is sharing his business with and regularly visits London on private and business trips.

Gentlemen was very impressed of his explanations of the services he will get and the feel of London from a person who has first-hand experience of London attractions and connected hotels and restaurants which will give him an amassing new taste and oriental experience.

However, his inquisitive nature and curiosity for planning a good adventure for his family led him to visit another agency in the centre of Madrid. At this point he had gathered a good deal of information through his on research and from the two agencies he visited and had obtained their brochures.

He just wanted to make sure that if there are any more agencies in the town who could give him a better than before understanding of the tour he wanted to do or if they would be at the same level as the ones he visited before.

The third agency he visited was way better than the two and was economically and in terms of value was excellent. The agent was not only a graduate but also has lived and worked in tourism industry in London for several years and had gained standard education on tourism from London. His experience has given him reputation that is unmatched in the town and due to this he can offer better deals economically as well as in value terms. Finally, he books one week’s tour with this last agency happily.

Same is true with Search Engine Optimisation, how can someone who has never been to London, never experienced business landscape of London, has got no experience of modern day-to-day advancement of British literature, the vocabulary and the terms used in London are changing on daily basis. Research and development of every topic that could be tourism, hospitality, dietician, construction, transport, retail, health, all getting updated on daily basis. How can that company claim to provide a SEO service that is solely based on local knowledge and continuous engagement with UK based businesses, economic landscape, research, environment, all these factors and many more can’t be visionised from outside of UK.